To print or not to print?
by Karl Benedek
The other day, someone asked me about the “target” audience for Oregon Cycling. Hardcore cyclists? I thought about it for half a second and then thought, “of course not! Oregon Cycling is the voice of the everyday cyclist!” That is what I have strived for in editing Oregon Cycling since 2002. Sure, some articles might appeal to racing geeks, others to policy wonks, but in general, my goal for Oregon Cycling was to put together a publication that would appeal to anybody who rides a bike. Unfortunately, the last few months have been rough, and we are no longer able to produce Oregon Cycling as a labor of love.
In some ways, the culture has outgrown the need for a hard copy bike news magazine. Information is everywhere online if you know how to look for it. Print can’t compete with the web in that department. Often the newspaper you receive in the morning is out of date by the time it hits your doorstep. In the sluggish world of semimonthly publishing, this news delay is particularly noticeable. At one time, much of the information on cycling that you can get online was all underground, not really a part of the mainstream media, and Oregon Cycling was the organ for that expression of culture. Now that the internet IS mainstream, the poor old print magazine seems like an anachronism. Despite everything, the decision to shutter Oregon Cycling was a difficult one. Should the magazine continue online? As a quarterly? An annual? There are models for all of these, yet we finally decided that it would be best to go out with a final print issue rather than take the magazine in a new direction. The potential exists for Oregon Cycling to make a comeback, but we decided that leaving the magazine “as-is” would be the best way to preserve it. I hope that someone will want to take the reins (or the handlebars) and breathe new life into Oregon Cycling, but until then, we want to thank you for reading and we wish you many happy rides.
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